The
Bull Man is one of the greatest marketing tools Ive come across since
working for Red Bull. In its most basic sense the Bull Man's aim is
to deliver product to houses in a student area in the early hours of
the morning just like a Milk Man would. But wouldn't it be just a
little bit boring simply delivering cans to houses? The answer is
yes, it would be! And thats why Red Bull have kindly given me the Red
Bull Milk Float to aid my early morning voyage. Here's how I make it
happen!
- Order in some Red Bull cans and 250 Milk float kits.
- The week then begins with the arrival of the milk float by my main man Greg (aka Mr Milkfloat). Once everything is in working order the milk float begins its reign on Swansea.
- Before getting stuck in with the delivery, its nice to raise the awareness in the area that the Bull Man is in town. Take it for a nice little drive, playing some music and make sure all the cats on campus know its that time of year again.
- The next day, drive the milk float to a heavily populated student area and park up. Then deliver the milk floats kits to 250 houses in the student area.*Top Tip: Deliver around 1pm to ensure all houses have enough time to read the kits!*
- Next morning, around 5am, load up the milk float with product and head on out to the student area to fill up all the kits that have been left out. Most people with write a cheeky message on the kits for me to read.
- Once finished, go home and catch up on all the sleep you missed!! zzzZZZCheck out the Oxford Bull Man video here!
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